The Challenge.
From the get-go, the Producers of The Voice never intended for the show to be just another talent search. From the A-list coaches to the innovative approach and methodology of the show, it was clear from day 1, that this was destined to be something unique and special. The challenge - how to you create a one-of-a-kind experience that would set itself apart from all of the shows that had come before it.
The Approach.
Create an opportunity for viewers, at home, to build a strong connection with the contestants and their coaches, as they moved through the various rounds of the show. To do this, NBC and Warner Brothers took a unique approach - each contestant was given their own fan page where viewers could follow their off-camera activities, share in their journey and enjoy a level of access that was unparalleled in its scope.
