Williams Sonoma. Branding & Product Design

The Williams-Sonoma brand has been around since 1956. It’s original logo was conceived of in a world before the internet, tablet and mobile, social media and many of the other mediums that call for increased legibility and clarity. In this project, the classic logo gets a facelift, and an elevated holiday campaign. The results reinforce a classic design philosophy…the littlest things can make the biggest difference.